Comments on: Who still loves ads?

By: Ethan Bauley

Ethan Bauley — Wed, 12 Nov 2008 16:57:50 +0000

Ya, I just read Doc Searls's “Markets are conversations” and he makes the
point that there has NEVER been a market for “messages” (i.e. ads).

Like Umair says, if people really did like ads, FIRMS WOULDN'T HAVE TO PAY
FOR THEM.

By: Taylor Davidson

Taylor Davidson — Wed, 12 Nov 2008 16:52:12 +0000

Isn't the real answer to “who still wants ads” the same as it's always been: nobody?

By: Ethan Bauley

Ethan Bauley — Wed, 12 Nov 2008 16:45:06 +0000

I love the academic-y contrarianism of this report (just skimmed it) but the
practical value of this is virtually nil.

As you've noted, identifying these “ad affirmer” bozos is more trouble than
it's worth.

By: Taylor Davidson

Taylor Davidson — Wed, 12 Nov 2008 15:46:35 +0000

Of course I read the entire report: and I didn't even skew or misrepresent the report, they're serious. The report doesn't even ask the simple question of why or how to target the 6% of people that “like ads”…

By: Ethan Bauley

Ethan Bauley — Wed, 12 Nov 2008 14:36:58 +0000

Wouldn't that time/money be better spent talking to/finding people who love/need what you're actually selling?

This is so weird!

Do these people "affirm" advertising that doesn't have anything to do with them? Men who love tampax commercials? Aren't people's needs pretty heterogeneous? "Give me advertising, any kind of advertising will do!"

Did you read the actual report? I'm going to reserve judgement, because at face value this is just epically misguided.

(((i took the bait)))