Comments on: Be Undeniably Good

By: jaampool

jaampool — Thu, 26 Mar 2009 23:27:06 +0000

Thanks to Disqus this place is great.

By: Curating thoughts from the dot-com | Unstructured Thoughts by Taylor Davidson

Sat, 21 Feb 2009 20:26:36 +0000

[...] never creates the desired mainstream appeal and usually angers the core. I try to hold the phrase “Be Undeniably Good” in my head whenever I’m making a product, business or life decision, and it’s [...]

By: Business Gal

Business Gal — Tue, 03 Feb 2009 20:06:08 +0000

thanks for the post

By: Taylor Davidson

Taylor Davidson — Thu, 25 Dec 2008 02:52:51 +0000

I find myself repeating that line “Be so good they can't ignore you” almost every day now. It's a new mantra…

By: NicolasGabard

NicolasGabard — Fri, 12 Dec 2008 07:48:01 +0000

Brooks is right
And if you agree with Mickael Cailey http://tinyurl.com/5meao4 and Ethan http://tinyurl.com/5wuquk
one could say that tt's not "the product (which) is the experience" but rather "the experience (which) is the product".

By: Bryan Landers

Bryan Landers — Fri, 12 Dec 2008 05:41:43 +0000

hey, i'm asking the questions here! hehehe…yes i think the answer could be different.

great products have succeeded purely on word of mouth, with little to no marketing effort on behalf of their creators. great products have the potential to endure in spite of terrible marketing because the consumer's product experience (and probably that of their peers) is more important than the message of the marketing. right?

however, a campaign perceived as offensive is likely to be actively avoided, at worst, and at best, it can skew the context and perspective of the consumer, negatively influencing their experience.

so, in summary:
poor marketing + no consumer experience = death to product.
poor marketing + negative consumer experience = death to product.
poor marketing + positive consumer experience = potential success for product.

having said that, it's much smarter to take poor marketing out of the equation

By: brooksjordan

brooksjordan — Fri, 12 Dec 2008 02:02:45 +0000

But no, a great product can't make up for poor marketing. But I think the point is that, increasingly, they're becoming one and the same.

By: brooksjordan

brooksjordan — Fri, 12 Dec 2008 02:00:18 +0000

It's a goodie: http://snipurl.com/7szez

And he hits that line so well: "That the product is DOPE."

By: Taylor Davidson

Taylor Davidson — Fri, 12 Dec 2008 00:49:34 +0000

I've heard that Tribe song a billion times, and it just popped into my head when I was thinking about this…

By: Taylor Davidson

Taylor Davidson — Fri, 12 Dec 2008 00:41:19 +0000

Would the answer be different for those two kinds of “poor marketing”?