Comments on: The market for attention is more valuable than the market for consumption. http://www.unstructuredventures.com/uv/2009/02/20/value-market-attention-consumption/ Translating Business Strategies into Financial Models Thu, 22 Jul 2010 21:35:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Taylor Davidson http://www.unstructuredventures.com/uv/2009/02/20/value-market-attention-consumption/comment-page-1/#comment-1451 Taylor Davidson Tue, 03 Mar 2009 03:49:25 +0000 http://www.unstructuredventures.com/uv/?p=1082#comment-1451 Looking forward, would love to see it... Looking forward, would love to see it…

]]> By: Taylor Davidson http://www.unstructuredventures.com/uv/2009/02/20/value-market-attention-consumption/comment-page-1/#comment-2220 Taylor Davidson Tue, 03 Mar 2009 03:49:25 +0000 http://www.unstructuredventures.com/uv/?p=1082#comment-2220 Looking forward, would love to see it... Looking forward, would love to see it…

]]> By: Alekkus http://www.unstructuredventures.com/uv/2009/02/20/value-market-attention-consumption/comment-page-1/#comment-1450 Alekkus Tue, 03 Mar 2009 03:47:25 +0000 http://www.unstructuredventures.com/uv/?p=1082#comment-1450 >> Many startups fail by getting lost in the technology their company creates rather than the uses / interactions they empower. Users, users, users...<br><br>Can't agree more with you. I'm starting up my own startup, and many times, got suck into the my own "technology". That's why I constantly get friends or potential users to give feedback along the development process, to help steer me back to track. Can't wait to show you my application. Am targeting to launch by end of April. >> Many startups fail by getting lost in the technology their company creates rather than the uses / interactions they empower. Users, users, users…

Can't agree more with you. I'm starting up my own startup, and many times, got suck into the my own “technology”. That's why I constantly get friends or potential users to give feedback along the development process, to help steer me back to track. Can't wait to show you my application. Am targeting to launch by end of April.

]]> By: Alekkus http://www.unstructuredventures.com/uv/2009/02/20/value-market-attention-consumption/comment-page-1/#comment-2219 Alekkus Tue, 03 Mar 2009 03:47:25 +0000 http://www.unstructuredventures.com/uv/?p=1082#comment-2219 >> Many startups fail by getting lost in the technology their company creates rather than the uses / interactions they empower. Users, users, users...<br><br>Can't agree more with you. I'm starting up my own startup, and many times, got suck into the my own "technology". That's why I constantly get friends or potential users to give feedback along the development process, to help steer me back to track. Can't wait to show you my application. Am targeting to launch by end of April. >> Many startups fail by getting lost in the technology their company creates rather than the uses / interactions they empower. Users, users, users…

Can't agree more with you. I'm starting up my own startup, and many times, got suck into the my own “technology”. That's why I constantly get friends or potential users to give feedback along the development process, to help steer me back to track. Can't wait to show you my application. Am targeting to launch by end of April.

]]> By: Taylor Davidson http://www.unstructuredventures.com/uv/2009/02/20/value-market-attention-consumption/comment-page-1/#comment-1449 Taylor Davidson Tue, 03 Mar 2009 02:53:30 +0000 http://www.unstructuredventures.com/uv/?p=1082#comment-1449 Many startups fail by getting lost in the technology their company creates rather than the uses / interactions they empower. Users, users, users...<br><br>One serious addition though: avoiding pain or seeking pleasure can come from changing or shifting behaviour; fundamentally changing behaviour, no matter how beneficial, is a pretty difficult thing for any company to depend on for success. Many startups fail by getting lost in the technology their company creates rather than the uses / interactions they empower. Users, users, users…

One serious addition though: avoiding pain or seeking pleasure can come from changing or shifting behaviour; fundamentally changing behaviour, no matter how beneficial, is a pretty difficult thing for any company to depend on for success.

]]> By: Taylor Davidson http://www.unstructuredventures.com/uv/2009/02/20/value-market-attention-consumption/comment-page-1/#comment-2218 Taylor Davidson Tue, 03 Mar 2009 02:53:30 +0000 http://www.unstructuredventures.com/uv/?p=1082#comment-2218 Many startups fail by getting lost in the technology their company creates rather than the uses / interactions they empower. Users, users, users...<br><br>One serious addition though: avoiding pain or seeking pleasure can come from changing or shifting behaviour; fundamentally changing behaviour, no matter how beneficial, is a pretty difficult thing for any company to depend on for success. Many startups fail by getting lost in the technology their company creates rather than the uses / interactions they empower. Users, users, users…

One serious addition though: avoiding pain or seeking pleasure can come from changing or shifting behaviour; fundamentally changing behaviour, no matter how beneficial, is a pretty difficult thing for any company to depend on for success.

]]> By: alekkus http://www.unstructuredventures.com/uv/2009/02/20/value-market-attention-consumption/comment-page-1/#comment-1396 alekkus Sat, 21 Feb 2009 01:58:11 +0000 http://www.unstructuredventures.com/uv/?p=1082#comment-1396 I strongly stand by point 4:<br>Appeal to the participants’ egos and needs—not just their wallets; this is analogous to The Pain and Pleasure Principle. People are largely motivated by avoiding pain or seeking pleasure. Hence, if your site offers services that help your users achieve either of those, you should have substantial success.<br><br>However, there’s always a gap between your assumption and the reality. Many startups don’t understand why their “engaging” site did not pick up. Well, they just have to accept the fact that their definition of “engagement” is just not relevant to their users. I strongly stand by point 4:
Appeal to the participants’ egos and needs—not just their wallets; this is analogous to The Pain and Pleasure Principle. People are largely motivated by avoiding pain or seeking pleasure. Hence, if your site offers services that help your users achieve either of those, you should have substantial success.

However, there’s always a gap between your assumption and the reality. Many startups don’t understand why their “engaging” site did not pick up. Well, they just have to accept the fact that their definition of “engagement” is just not relevant to their users.

]]> By: Alekkus http://www.unstructuredventures.com/uv/2009/02/20/value-market-attention-consumption/comment-page-1/#comment-2217 Alekkus Sat, 21 Feb 2009 01:58:11 +0000 http://www.unstructuredventures.com/uv/?p=1082#comment-2217 I strongly stand by point 4:<br>Appeal to the participants’ egos and needs—not just their wallets; this is analogous to The Pain and Pleasure Principle. People are largely motivated by avoiding pain or seeking pleasure. Hence, if your site offers services that help your users achieve either of those, you should have substantial success.<br><br>However, there’s always a gap between your assumption and the reality. Many startups don’t understand why their “engaging” site did not pick up. Well, they just have to accept the fact that their definition of “engagement” is just not relevant to their users. I strongly stand by point 4:
Appeal to the participants’ egos and needs—not just their wallets; this is analogous to The Pain and Pleasure Principle. People are largely motivated by avoiding pain or seeking pleasure. Hence, if your site offers services that help your users achieve either of those, you should have substantial success.

However, there’s always a gap between your assumption and the reality. Many startups don’t understand why their “engaging” site did not pick up. Well, they just have to accept the fact that their definition of “engagement” is just not relevant to their users.

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