Kicked off in my mind by a post by Scoble on Friendfeed…
Are “online conversations” really conversations?
We talk and listen, but do we process and interpret?
- We have a multitude of tools to create output and start discussions, and because creating and distributing content has become incredibly easy and cheap, we’ve inundated ourselves with information.
- We’re starting to create the tools to listen to, search through and filter the output.
Friendfeed was one of the first services that created easy ways for people to aggregate their “personal content” distributed across multiple web services.
Backtype is one of my favorite new services on the web, because by aggregating people and their comments scattered over the web they create very powerful ways to find, track and search through interesting people and valuable discussions. [1]
Bryan Landers recently pointed out PeopleBrowsr as a “dashboard for social media junkies … to cover input and output”. Robert Scoble provides a good overview in this video, in which he randomly highlights me during his demonstration of PeopleBrowsr. [2]
But it’s just a start.
- Have we figured out to process everything?
Are we truly listening, or are we just hearing?
Tracking and combining our daily disaggregated, multiple-channel, asynchronous conversations with different people and groups is difficult enough for any web service.
But where is the tool that listens to all the content and picks out what is most important and why?
Where is the service that picks out interesting and valuable posts and comments on similar topics and links together the conversations?
Where is the tool that extracts meaning and not just knowledge?
We’re a knowledge culture; in our race to create and acquire knowledge we’ve forgotten the meaning and power of wisdom.
Perhaps it’s impossible to create a web service to extract meaning and create wisdom; perhaps that’s why we need people and not just algorithms. Perhaps that’s why we still need to connect with individuals and not just groups.
That’s why we follow people, right? That’s why “social media” is really just “personal media”, right? That’s why even though blogging has changed, it will never die, right?
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[1] Are you worried about your “ephemeral conversations” being recorded and stored forever? Bruce Schneier [via Noah Brier] points that maybe we should consider more carefully what we’re creating and how we treat it.
[2] Really random, and yet meaningless. Start the video at around 9 minutes 8 seconds if you just want to see the demonstration using my “web presence”.
(UPDATED 12/2: Removed embedded video. Click here to watch the video on Kyte TV.