Posts Tagged ‘startup’

What is the next platform for new businesses?

Summary
Maybe the traditional venture capital model is broken for Internet-based businesses; but maybe the larger issue is that Internet technology-based businesses no longer need venture capital. Venture capitalists right now are faced with the opportunity to either:

  • Create new operational and economic structures to serve and profit from micro-entrepreneurship, or…

  • Find new platforms for businesses that fit the traditional venture capital model.

Read on…

Paul Graham, Could VC be a casualty of the recession?

VC funding will probably dry up somewhat during the present recession, like it usually does in bad times. But this time the result may be different. This time the number of new startups may not decrease. And that could be dangerous for VCs.

When VC funding dried up after the Internet Bubble, startups dried up too. There were not a lot of new startups being founded in 2003. But startups aren’t tied to VC the way they were 10 years ago. It’s now possible for VCs and startups to diverge. And if they do, they may not reconverge once the economy gets better.

The reason startups no longer depend so much on VCs is one that everyone in the startup business knows by now: it has gotten much cheaper to start a startup.

Completely agreed; I’ve been writing about the changing environment for entrepreneurs and venture capitalists for most of this year.

Even though most venture capitalists are poorly structured to invest in micro-entrepreneurship and “lifestyle businesses”, the venture capital industry is not going to die; just like any industry undergoing changes, venture capital will adapt to the changing demand and supply and find ways to thrive in the new environment.

Venture capital in its current state emerged to serve a need: fund speculative, emerging businesses looking to create new products and services that require time and money to get the company to a point where cash inflow will cover expenses. In return for that risk, venture capitalists expect an appropriate risk-adjusted return, and given the high failure rate for small businesses, venture capitalists require substantial returns from the companies that do succeed to subsidize the losses from the failures.

Over time, venture capital got big because the companies they invested in required large amounts (millions, tens of millions) of capital to create, scale and prove an idea in the marketplace.

The need to raise large amounts of capital created a gap between the lifestyle entrepreneurs and the “big company entrepreneurs”: in order to get funding you had to had a business that could get big and be sold (to the public or to other companies) within a fairly short timeframe (approximately 7 years) in order to make it a viable investment opportunity.

This is obvious. But what happens if the underlying variables change? What happens if the costs of the factors of production decline drastically? What happens if the amount of risk capital and the time needed to startup companies goes down? What happens if the type and amount of risks change dramatically?

Given these broad changes, the “venture capital is broken” refrain has been popular lately; I have used it a couple times myself.

But perhaps that’s not the issue. Perhaps Internet technology-based businesses no longer need venture capital. While some venture capital funds will restructure themselves to better serve the need of micro-entrepreneurs, perhaps the larger opportunity is for venture capital to invest in businesses based on new emerging platforms.

So, the real question:

What’s the next platform?

The Internet made these changes possible: people have taken advantage of the opportunity to access, use and deliver an increasing range of applications and services over an increasingly ubiquitous, inexpensive and broadly understood platform.

Perhaps the opportunity for venture capitalists and entrepreneurs is less to find a new economic structure to better serve micro-entrepreneurs, but instead to find, develop and base businesses on new, emerging platforms that will require the traditional economic and operating model that venture capitalists are used to serving. Many entrepreneurs and venture capitalists will work on changing the math to fit the new environment, but there is also be an opportunity to find new environments where the old math still works.

What platforms could emerge?

  • Energy infrastructure.

    Governments and private businesses have invested in basic and applied research in energy for many years now, but the level of interest from the public has changed drastically in the past ten years. While energy infrastructure will be a largely government funded and controlled system for the near future, venture capitalists have begun to actively fund companies developing new technologies to fix the many energy problems our economies face.

    What could happen if we had an open energy infrastructure similar to the Internet for communications? What could companies do with an open energy grid? What would consumers want?

    What new energy infrastructures are being developed? While we can work to make cars with better gas mileage using better gasoline or electric technologies, what if we developed a new ecosystem for auto transportation? Think that’s impossible? Better Place is doing it.

  • Wireless telecommunications.

    While mobile is mostly used for entertainment in the USA and Europe, mobile technologies are used for survival in many countries around the world. Throughout Africa, India, China and the rest of Asia companies are developing businesses based upon closed and open wireless platforms.

    What could companies do with unlicensed spectrum? What could companies do with open platforms and open access?

  • Public services.

    What could happen if governmental authorities were able to create more efficient marketplaces for government services? What could happen if government operations became more transparent, open, efficient?

    We have already seen a huge increase in private consulting companies operating government services in the USA; but what could entrepreneurs do if the transaction costs of working with the government were drastically lower? What current trends in politics and government could entrepreneurs leverage?

  • Personal data management.

    What happens if people could own, control and promote their own data?

    What happens when people can advertise to companies what they want?

    What happens when we can bring relationships into markets?

  • Transportation.

    The US has a fairly established transportation network, even if major parts of the infrastructure need significant investment. But transportation is a major need for many economies around the world; India desperately needs to improve its transportation infrastructure to continue its economic growth.

    Governments around the world have struggled to operate transportation networks efficiently, and privatization has not been the cure-all: just ask Britain, for example. The US is struggling under and inefficient FAA and air traffic routing network, poor airports, inefficient gate allocation procedures, and a security system that has failed to efficiently and effectively new security threats.

    Venture capitalists and entrepreneurs have traditionally stayed away from opportunities that require big, inflexible, systemic changes to succeed. The required scale is simply to large, the risks are simply to big, the timeframes too long. But how could the government create a new platform in public transportation for entrepreneurs to leverage? How could entrepreneurs develop businesses based on existing transportation networks?

What opportunities do you see? What platforms do you see emerging in the USA and abroad?

What trends can entrepreneurs leverage to create new businesses?

Right now there is an active debate about whether right now is a good time to start a new company. Companies have to get money from somewhere to fund operations, and if the potential to make money directly (consumer spending), indirectly (advertising in general, and specifically and separately online advertising and social media) and through support (venture capital investment), then entrepreneurs are facing a pretty grim market for new ventures.

But even in wildly uncertain markets and consumer sentiment, change creates opportunities, especially in a cultural climate that is crying out for significant political, social and economic change.

Why is now a good time to start a business and what opportunities will emerge?

  • Change.

    Change was obviously an overriding message throughout the current election season and it rode Obama and numerous other politicians into office. But what other political themes emerged and what opportunities will be created?

    How will the outcry over the excesses of capitalism impact large and small companies? What new standards of information transparency will we want? How can private enterprise create the standards, analysis tools, platforms and devices to deliver more powerful business and public government oversight and management?

    The web has fundamentally changed the power of individuals and small teams to create companies. How will the same forces creating the democratization of the tools of production and distribution have an impact on political organizations and government?

    We’ve all read endless articles analyzing what Obama did to magnetize and mobilize an army of “ground troops” to win the election. Now what will everyone do? How will the focus of the troops shift from winning an election to governing a country? How will consumer change? How will companies adapt?

  • Stabilizing the economy is going to fall to government intervention and investment.

    What will the government invest in? What themes did we see in the campaigns? Off the top of my head: Iraq, energy independence, infrastructure investment and revitalization, economic and financial stabilization. Obama has already declared his intention to create jobs by investing in transportation and energy infrastructure projects. While these may not sounds like obvious areas for startups, they are probably more meaningful than another desktop or mobile Twitter client or a new way to share photos.

  • Consumer spending is down, but it’s looking for options.

    Yes, consumer spending is down: but it’s also shifting as people re-evaluate where and how much they spend. Anytime a consumer decides to change their spending behaviour, that’s an opportunity for a competitor to offer a better solution more tailored to their current economic situation.

    How will a desire to save money and spend less manifest itself in the consumer marketplace? What can companies help people do?

    • A fundamental shift towards value for money: luxury consumption, organic foods, expensive personal grooming or styling, etc.
    • A broader shift away from spending money and instead spending time.
    • Comparison shopping: prices, value, quality, production origination (“Made in USA”?).
    • Increased bartering for services, more second-hand selling, more of a need for online and offline marketplaces for goods and services, better vendor management and reputation services.
    • Decreased use of credit, less purchasing on credit and more use of rental agreements and shared use across groups of people (including known or unknown people).
    • Decreased desire to enter into long-term contracts (especially in deflationary conditions). How can companies help people get out of long-term contracts, especially for discretionary purchases such as cell phones, gym memberships, etc.?
    • “Insourcing”: shift away from outsourcing the home. As people re-take the responsibility for laundry, cleaning and cooking services back from outsourced providers, what do people need to learn, what do people need to buy, what goods are homeowners, renters, singles and families going to invest in to save money?
    • Continued pressure to reduce transaction costs, decreased use of middlemen.
    • Continued or increased push for inferior goods or counter-cyclical assets.

    The broad cry against over-consumption and the excesses of capitalism will be wide, deep and far-reaching.

  • Market uncertainty forces businesses to freeze up, under-invest and under-innovate.

    As companies pause and cancel testing and growing new business opportunities to focus on their existing business lines, now is your time to innovate and catch a company off-guard. Find and hire good people (cheaper than before). Test new working relationships with employees and new partnership and outsourcing arrangements. Negotiate prices and long-term contracts and create new risk-sharing agreements with buyers and suppliers.

    Companies with leveraged excess capacity will be looking for ways to keep their sales and production pipelines full, and now is your time to get them to take a chance on you.

  • Less venture capital can be a good thing.

    Less venture capital creates less competition, less overfunded competitors, less focus on finding outside funding and more focus on delivering immediate, tangible value.

    More capital will be diverted from potential new investments to support existing investments to keep them alive. Let venture capitalists throw good money after bad. Given the current costs to launch startups, you may not need significant external funding anyway.

  • A slowdown in online advertising will force startups to deliver tangible value from day one.

    A plateau in online advertising will force companies to create better ads. Obviously, it will be harder to create businesses based on indirectly monetizing large audiences through delivering advertising, but similar to the decreased capital argument, the constraint will force entrepreneurs to give up on the misplaced dream of advertising revenue to refocus on demonstrating tangible value from the beginning. That’s a good thing.

    But I’m not declaring the death of web services such as Twitter, Backtype, Disqus, Facebook et. al. These businesses create tangible value solving human problems and desires, but the eventual business models will not be based on advertising. Attempting to monetize communication services by applying the tired model of interstitial, interruptive corporate spam is short-sighted: the nature of the intentions underlying communication and content consumption are very different and require very different business models.

  • Available talent and time.

    Unemployment goes up (seemingly) by the day right now. What will everyone do? How will private enterprise re-train and educate the unemployed? How will private enterprises learn to deploy and use the new market of freelancers?

    Even the employed can create the opportunity to create time. Whether that’s the right strategic approach or not, in trying economic conditions most larger companies will focus on reaffirming their core business. It will be difficult to most entrepreneurial and change-oriented employees in larger companies to convince managers and executives to attack new business opportunities. Millenial (Generation Y) employees will be particularly hamstrung; Millenials are ready to dive in and create change but are not yet trusted by the generation of business leaders holding the purse strings.

    Instead of waiting for companies to say yes to your ideas, say yes to yourself. Keep your day job and use your spare time to work on your skills, to build networks and to create and launch business ideas. The opportunity to test your ideas is brighter now than ever; just set your goals accordingly.

How can companies take advantage of broad deflationary conditions, declining consumer spending, massive deleveraging, a loss in trust in big companies and a cry against overconsumption and the excesses of American capitalism?

What trends can entrepreneurs leverage to create new businesses?

This post was inspired by a notes from Bryan Landers on Twitter about microstartups and by Brooks Jordan on Friendfeed about the opportunities in deflationary conditions. Since I didn’t specifically address either topic here, I’m looking forward to future explorations on those topics…

MORE: Financial Models for Entrepreneurs